SOM Development ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following personal information when you interact with our website:
- Contact Form & Quiz Submissions: Your name, email address, phone number, and any message or project details you provide.
- Website Usage Data: Pages visited, time spent on site, referring URL, browser type, and device information — collected through cookies and analytics tools.
- Cookie Data: Information collected through cookies and similar technologies, including Meta (Facebook) Pixel tracking data and consent preferences stored in your browser's localStorage.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiry and provide a personalised quote for your renovation project.
- To communicate with you about your project via phone, email, or WhatsApp.
- To improve our website and services based on usage patterns and feedback.
- To run targeted advertising campaigns via Meta (Facebook/Instagram) Ads using the Meta Pixel.
- To analyse website performance using analytics tools.
- To comply with legal obligations.
3. Legal Basis for Processing
Under the UK GDPR, we rely on the following legal bases to process your personal data:
- Consent: When you submit a contact form, quiz, or accept cookies, you consent to the processing of your data for the stated purposes.
- Legitimate Interest: To improve our services, analyse website usage, and market our business effectively.
- Legal Obligation: Where required by law or regulation.
4. Third-Party Services
We share your data with the following third-party services, which are necessary for operating our business:
- Meta (Facebook) Pixel: Used for ad tracking and remarketing. Meta may use cookies to track your activity across websites. You can opt out of Meta tracking via your Facebook Ad Settings.
- Google Sheets: Lead data from form submissions may be stored in Google Sheets for internal project management.
- Resend: We use Resend as our email service provider to send notification emails when enquiries are received.
- Vercel: Our website is hosted on Vercel. Vercel may process server logs containing IP addresses.
We do not sell your personal data to any third party.
5. Cookies
Our website uses cookies and similar technologies:
- Essential Cookies: Required for the website to function properly (e.g., form submissions).
- Analytics & Advertising Cookies: Meta (Facebook) Pixel cookies used for tracking conversions and building remarketing audiences.
- Consent Storage: We store your cookie consent preference in your browser's localStorage to remember your choice.
You can manage or withdraw your cookie consent at any time by clearing your browser's localStorage or adjusting your browser cookie settings. Non-essential cookies are only activated after you provide consent via our cookie banner.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form and quiz submissions are retained for up to 24 months unless you request earlier deletion. Anonymised analytics data may be retained indefinitely.
7. Your Rights Under GDPR
Under the UK GDPR, you have the following rights regarding your personal data:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct any inaccurate or incomplete data.
- Right to Erasure: You can request that we delete your personal data (subject to legal obligations).
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a commonly used, machine-readable format.
- Right to Object: You can object to the processing of your data for marketing or based on legitimate interest.
- Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.
8. Contact Us About Your Data
To exercise any of your rights or if you have questions about how we handle your data, please contact us:
- Email: info@somdevelopment.co.uk
- Phone: 07778 858712
- Business: SOM Development, London, UK
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.